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Would you like dealing with a person or an organization where your interest is to deal in Equities and they turn a blind eye to your needs and insist on offering you Fixed Income products?
Or let’s say you are looking for a mode of investment for a period of six months without loss of principal and returns no less than 5% p.a. Would you like to be serviced by a sales person who is fixated about selling you something for 12 months?
Does pricey always mean value? The same dynamics of value creation can be extended to a sales role in any industry. In every sale, in every field if you have no real intention of creating value for your customer, then you aren’t selling. In selling and marketing you need to lead with your value and not your rates. You need to make it meaningful in that you create a better outcome for your clients.
There’s no free lunch in this world, thus there is a price for everything you want. Just make sure the price you pay is worth the value you get.
Typically a sales person is greeted with disdain. I know many people who picturize a sales person as a used-car salesmen, someone who is desperate to make a sale, harasses you endlessly, makes promises but rarely delivers and wants to con you into buying something and yet when it comes to after sales service the person is Missing In Action.
The most essential skill that each of us need to have, no matter what we are engaged in, is Selling or Marketing yourself. The one skill that everyone needs and yet no college really teaches is ‘selling’.
You are the CEO of your personal brand and unless you market yourself and develop the soft skills, no one will know about you. No matter what you do or are, you are engaged in selling. Selling your idea, your brand, your service, your product, or various aspects of your business.
I have never understood why people consider someone to be a good sales person if they have managed to make a sale along the lines of “Selling Ice To Eskimos”. Are you wondering why ?
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