Little Things That Matter

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Top Ten Ways to Stand Out In Sales and From Competition

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Photo Credits : Lalita Raman

“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages” – Henry Ford

Every time a customer comes into contact with any aspect of your business, they have an opportunity to form an impression about you, your brand and business.

How do you keep your customers engaged and loyal?

David Brooks, the New York Times columnist in his op-ed column dated February 3, 2014 What Machines Can’t Do states tha “We’re clearly heading into an age of brilliant technology. Computers are already impressively good at guiding driverless cars and beating humans at chess and Jeopardy. As Erik Brynjolfsson and Andrew McAfee of the Massachusetts Institute of Technology point out in their book The Second Machine Age, computers are increasingly going to be able to perform important parts of even mostly cognitive jobs, like picking stocks, diagnosing diseases and granting parole.”….

He asks “But what human skills will be more valuable?”

We are in an age where there is an overload of access to and availability of information and the attention spans are becoming shorter. Customer engagement has become even more important and thus the necessity to understand the customer’s perspectives and to add value to the buying process.

Is customer loyalty important to your business?

Are you wondering how you can increase your customer loyalty through engagement? Click To Tweet

A human skill that cannot be replaced by machines or computers is Care Click To Tweet

In order to develop relationships with your customers that result in repeat business, referrals and valued relationships, customer care is essential and here are some counter-intuitive insights.   For FULL POST REFER LINK

For one on one coaching, speaking, training, workshops and speaking please contact me.

Are You A Heart Based Salesperson ?

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Would you like dealing with a person or an organization where your interest is to deal in Equities and they turn a blind eye to your needs and insist on offering you Fixed Income products?

Or let’s say you are looking for a mode of investment for a period of six months without loss of principal and returns no less than 5% p.a. Would you like to be serviced by a sales person who is fixated about selling you something for 12 months?

Does pricey always mean value? The same dynamics of value creation can be extended to a sales role in any industry. In every sale, in every field if you have no real intention of creating value for your customer, then you aren’t selling. In selling and marketing you need to lead with your value and not your rates. You need to make it meaningful in that you create a better outcome for your clients.

There’s no free lunch in this world, thus there is a price for everything you want. Just make sure the price you pay is worth the value you get.

Typically a sales person is greeted with disdain. I know many people who picturize a sales person as a used-car salesmen, someone who is desperate to make a sale, harasses you endlessly, makes promises but rarely delivers and wants to con you into buying something and yet when it comes to after sales service the person is Missing In Action.

The most essential skill that each of us need to have, no matter what we are engaged in, is Selling or Marketing yourself. The one skill that everyone needs and yet no college really teaches is ‘selling’.

You are the CEO of your personal brand and unless you market yourself and develop the soft skills, no one will know about you. No matter what you do or are, you are engaged in selling. Selling your idea, your brand, your service, your product, or various aspects of your business.

I have never understood why people consider someone to be a good sales person if they have managed to make a sale along the lines of “Selling Ice To Eskimos”.  Are you wondering why ?

For the Full Post click the following LINK

Customer Service Excellence – 11 Key Questions

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Value Added Service

You decide to go to a restaurant with some friends for dinner. This restaurant prides itself in impeccable customer service, excellent delicacies, a new menu every week and the freshness of the dishes they serve. You look at the menu and decide on some dishes. You have some diet restrictions and request of the restaurant manager to serve you a salad without some items.  The restaurant manager refuses and tells you that the dishes have to be ordered as they are.  This is an expensive restaurant and you are not pleased and swear never to go back. On the other hand, now imagine a restaurant where the menu is simple, has limited variety but again prides itself in almost similar qualities as the first. However they are willing to be flexible and in terms of price is almost equally priced as the first one.

  • Which one would you go back to
  • Where do you see a value added service
  • Where do you think the price is justified
  • Who is actually walking the talk
Does pricey always mean value? The same dynamics of value creation can be extended to a sales role in any industry. In every sale, in every field if you have no real intention of creating value for your customer, then you aren’t selling. In selling and marketing you need to lead with your value and not your rates. You need to make it meaningful in that you create a better outcome for your clients.
When you say you add value to your clients in any organization it would imply adding value from an operational, functional view, and results in adding wealth to the overall business goal and this goal is in alignment with what your client needs. Are you listening to where you can add value for clients when you ask of a new client as to how they would like to be serviced?

There is a school of thought that most things are commoditized and yes over time if you don’t create your niche or add value, it’s easy to be a price taker than price maker. However everything can be differentiated, personalized, and there are opportunities to value price your services. The key is Customer Service Excellence (CSE) and all that goes with that. Developing CSE is an intangible, intellectual resource. You can take your clients as far you have gone yourself. They are probably looking for their better selves in you. YOU thus need to have that Edge. You need to create that value and walk your talk that you create value worth paying for.

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