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Why Brand You, Brand Your Organization Matters In Your Success?

23 April 2015 By Lalita Raman Leave a Comment

Excerpt from my “Energize Your Leadership” chapter.

For me, identifying and connecting to my vision, helped me Energized My Brand and What I do.

I was diagnosed with juvenile diabetes at the age of 8. I gradually learned what it means to live as a diabetic, from adapting my diet to self- injecting insulin doses daily. You could say I had a head start in resiliency-building, learning along the way that I did not have to let the process of managing my health keep me from pursuing my dreams and goals. With my family’s support, and my own determination and adaptability, I have successfully managed my condition ever since.

When it came time to decide on a career, I gravitated towards those vocations that would allow me to help people. Based on my doctor and my parents advise to achieve my vision of helping people through a different path, I chose a faculty in Business and Commerce, different from my first choice (medical doctor).

After graduation, I became a chartered accountant and began living my new dream of joining an International Bank. My trademark resilience and drive came into play despite my fears about the aggressive nature of the investment world. I thrived and excelled in a male-dominated industry, positively impacted the ROI of my clients and grew a loyal client base.

I didn’t realize it at the time, but I was building a personal brand of Resilience. Years later, a conversation with a friend prompted me to revisit my brand – specifically, what did my brand mean? What did I want it to represent? Yes, I was resilient – it was who I was at the core, but how was it manifesting itself more widely than simply as a reactive stance? In other words, how was I to take my personal brand and actually be proactive in doing something with it instead of just pulling it out when confronted with challenges?

This was when I realized that I wanted to use my brand to help others recognize theirs. This was my “aha” moment – where I reconnected with my purpose, inner drive and vision of helping people. I wanted to build an organization and a life where not only I was resilient, but the organization itself was based on the concept of resilience.

So I quit the corporate world and set up my company. By becoming an executive coach and trainer, I reinvented myself and translated my vision into one that could help people on their own journeys of growth and development.

As with any deep and worthwhile journey, there are still challenges and setbacks along the way.

I’ve had to remember to be patient and kind to myself. I am still living – and creating – this transition from an investment banker to an executive coach and trainer. When I look at the transition, I see that I’ve made it a success by training and coaching myself, practicing relentlessly and living many aspects of my life out of my comfort zone.

I love to #motivate, #inspire and #support people’s positive potential #EnergizedLeaders

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Helping my clients to be their best and become better communicators and better leaders brings me a joy that I never found in the investment world.

My resilience, persistence, willingness to take risks in life and follow my vision with not only passion but patience and endurance have given me invaluable insights to energized leadership.

Reconnecting with my vision has not only helped me steer through difficulties and challenges, but has helped me define myself and my brand, and develop the resilience to joyfully embrace this journey called “My Life.”

LESSONS LEARNED

My values and vision have shaped who I am and what I do, and have guided me through my corporate career of 20 years and into my current journey as a coach and trainer.

A brand needs to have a strong foundation. The foundations of authentic brands are found in the people who support those brands and the individuals who see their personal brand as being synchronous with the organization’s brand.

How do you become a force of your own life? I have learnt invaluable lessons along the way of my journey. More in-depth insights are provided in the book Energize Your Leadership.

This article is an except from my chapter in “Energize Your Leadership,” a collaborative book project with 16 experts advice on how to ignite, discover, and breakthrough. Order your copy now!

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Filed Under: Attitude, Character, Coaching, Communication, Energize Your Leadership, Lead By Example, Lead From Within, Leadership & Personal Development, Life Tagged With: Book, Brand You, Brand Your Organization, Breakthrough, challenges, Discover, EnergizedLeaders, Executive Coach, Ignite, Resilience, Transitions, Transitions Intl Limited, Vision

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